Consulting through TechTactics Oy

Marketplace engineering, led.

I help marketplaces scale their engineering teams, merge their platforms and grow B2B revenue, as a fractional Head of Engineering or on a focused project.

Work with me LinkedIn

SMG Real Estate B2B

~40%

of group revenue, from the line I led engineering for

Case study

1 merger, 2 acquisitions

Building SMG Real Estate

How I can help

Consulting through TechTactics Oy

Fractional Head of Engineering

Interim or part-time engineering leadership for marketplace teams that need direction now.

Org design and team scaling
Coaching engineering managers
Feedback, ownership and delivery practices

Done before: Head of Engineering for SMG Real Estate B2B; grew Homegate's team from 2 to 6.

Marketplace mergers and integration

Bringing two platforms, and the teams behind them, together without losing momentum.

Platform and codebase integration plans
Aligning orgs, processes and ownership
Retiring duplicate legacy systems

Done before: Part of the homegate.ch and immoscout24.ch merger at SMG, and the acquisitions of flatfox and immoverkauf24.ch.

B2B monetisation and product

Engineering that grows revenue from the professional side of a marketplace.

Product ladders and packaging
Third-party services and partners
Billing and transaction systems

Done before: Led engineering for a B2B line worth around 40% of SMG revenue.

Build and modernise platforms

Hands-on architecture and delivery when the platform itself is the bottleneck.

Identity and authentication
Centralising customer data
Data aggregation and AI extraction on AWS

Done before: Built Homegate's AWS Cognito auth; built and run JobCrawls end to end.

Case study

Building SMG Real Estate

I was part of the merger that formed SMG Real Estate, and of its acquisitions of flatfox and immoverkauf24.ch.

1Two marketplaces
Merger
2One company
SMG Real Estate
homegate.ch and immoscout24.ch, one organisation
Acquisitions
3Growing it
Acquired by SMG and brought into SMG Real Estate
flatfox
immoverkauf24.ch

Read the full case study

Track record

Project archive

TechTactics Oy

Founder · Marketplace engineering consulting
2026 – Present
- Full-time since 2026; before that it ran alongside SMG as the company behind JobCrawls.
- Fractional engineering leadership, platform integration and B2B product work for marketplaces.
- Builds and runs JobCrawls, an aggregator of Finland's job market.

SMG Swiss Marketplace Group

Head of Engineering · Real Estate (B2B)
May 2022 – 2026
- Lead engineering for Real Estate B2B, contributing ~40% of SMG revenue.
- Part of the homegate.ch and immoscout24.ch merger; org/process integration.
- Part of SMG's acquisitions of flatfox and immoverkauf24.ch.
- Coach Engineering Managers; establish feedback, ownership and delivery practices.
- Partner cross-functionally (Sales, Product, Monetization, Marketing) for value delivery.
Engineering Manager
Jul 2020 – May 2022
- Scaled team from 2 → 6; transitioned onsite → remote working.
- Built modern AuthN/AuthZ with AWS Cognito; higher conversion, de-risked legacy.
- Expanded product ladder and targeted 3rd‑party services; increased revenue.
- Centralized customer data; retired legacy; improved security and accessibility.
Full‑Stack Software Engineer
Nov 2019 – Jul 2020
- Built analytics & reporting dashboards to improve customer trust.
- Rebuilt transaction service for more efficient billing delivery.

Belsimpel (Gomibo)

Technical Lead (Part‑time)
May 2019 – Sep 2019
- Rebuilt claims flow for richer data; reduced time‑to‑repair & manual processing.
- Added claim risk monitoring to lower fraud and improve margins.
- Drove code standards and internal libraries to reduce dev time.
Full‑Stack Developer (Laravel, Vue)
Sep 2018 – Sep 2019
- Built auxiliary SaaS to integrate systems and accelerate feature development.
- Implemented dynamic device‑based pricing for accurate costs.
- Designed reseller portal; internationalized features for DE/BE expansion.
Back‑End Developer (PHP, DHTML, MariaDB)
Apr 2018 – Sep 2018
- Expanded finance systems for richer reporting and data presentation.