# Ashton Spina

> Marketplace engineering leader and consultant based in Helsinki, Finland. Founder of TechTactics Oy, through which he offers fractional engineering leadership, marketplace merger and integration work, B2B monetisation and platform builds.

## Work

- [Consulting](https://www.ashtonspina.com/consulting): services, track record and how to get in touch.
- [Case study: building SMG Real Estate](https://www.ashtonspina.com/consulting/smg-real-estate): from engineer at homegate.ch to Head of Engineering for SMG Real Estate B2B.
- Fractional Head of Engineering: interim or part-time engineering leadership for marketplace teams.
- Marketplace mergers and integration: part of the homegate.ch and immoscout24.ch merger that formed SMG Real Estate, and of its later acquisitions of flatfox and immoverkauf24.ch.
- B2B monetisation and product: led engineering for SMG's Real Estate B2B line, around 40% of group revenue.
- Build and modernise platforms: built Homegate's AWS Cognito authentication; builds and runs JobCrawls.

## Experience

- TechTactics Oy, Founder (full-time since 2026; previously alongside SMG as the company behind JobCrawls)
- SMG Swiss Marketplace Group, Head of Engineering, Real Estate B2B (2022–2026)
- Homegate AG, Engineering Manager (2020–2022) and Full-Stack Software Engineer (2019–2020)
- Belsimpel (Gomibo), Technical Lead and developer (2018–2019)
- University of Groningen, Teaching Assistant (2017–2018)

## Products

- [JobCrawls](https://jobcrawls.com): Finland's job market aggregated from company career pages, with AI-extracted structured data.
- [Conjugr8](https://conjugr8.com): a verb and grammar trainer for Romance languages, built for fast repetition.

## Pages

- [Project archive](https://www.ashtonspina.com/archive)
- [Writing](https://www.ashtonspina.com/media)
- [Travel and photography](https://www.ashtonspina.com/travel): 31 countries visited; lived in Canada, the Netherlands, Malta, Switzerland and Finland.
- [Languages](https://www.ashtonspina.com/languages): English (native), Spanish (A2), Italian, French and German (A1).

## Contact

- Email: hello@ashtonspina.com
- LinkedIn: https://www.linkedin.com/in/ashtonspina